Looking for a fun way to stay active? Need motivation to exercise? or want to exercise more?

The John O Groats to Lands End Virtual Challenge

John O Groats To Lands End Virtual Challenge is an 874 mile route from the top of the UK (John O’ Groats) to the bottom (Lands End) , the length of the UK. A unique experience where each participant will log their mileage-based activity and advance along the innovative interactive map.

This extraordinary journey allows participants to keep motivated and active, set and achieve physical goals and stimulate mental and physical being whilst in their own local surroundings.

Start achieving your goals today with the John O’ Groats to Lands End Virtual Challenge and earn an epic t-shirt and medal upon completion.

Move More! Start Today!

Stay MOTIVATED, improve your FITNESS, lose WEIGHT, get ACTIVE and achieve something SPECTACULAR in this virtual challenge.

Virtual Challenges with Medals!

You’ve earned it! So let this one sit pride of place in your medal collection or wear it proudly!

Upon completion, your John O Groats to Lands End Virtual Challenge medal and t-shirt will be mailed to you along with a final postcard. If you don’t want the t-shirt you can opt to plant a tree at the checkout instead.

Plant trees as you progress!

Look out for those trees you would have planted as you advance along your challenge! A tree is planted for you at 20%, 40%, 60% AND 80% of your challenge. Totaling 4 trees by the time you reach the finish line!
There’s no extra cost involved or extra work – you just need to keep going! We’re now on our way to planting our 5th forest!

Plant a Tree

Unlock Digital Postcards

Unlock a range of carefully researched, motivating postcards and interesting landmarks to keep you entertained and motivated during your journey, Each postcard reveals interesting information about points along the route. Download them to keep or share on your social media.

Track yourself and others!

After completing your mileage based activity you can upload it to your interactive map and instantly move along the route, Zoom in to streetview to see your surroundings virtually as if you were really there and check where others are around you from the leaderboard.

Check the mileage log for all your activity and see how far you’ve come!

This is sure to keep you motivated to achieve those fitness goals!

Help us make a difference!

Did you know 1 in 8 people regularly go hungry in the UK alone! Shockingly millions of people are just scraping by without enough food for them or their families. Millions are homeless and unable to gain access to even 1 meal a day. By taking on an End to End challenge you will be helping us to fight Hunger through our #MOVETOENDHUNGER campaign. When you reach 50% of your journey with us, you will in effect be giving a meal to someone in need through our charity partners. Help us in making a difference to people’s lives all around the world by helping to Fight Hunger for people who are unable to fight for themselves. Together we can all make a difference! #MOVETOENDHUNGER

Spot Prizes!

Everyone loves a spot prize! Every month we give away spot prizes from sponsors and partners along with free event entries and merchandise. You do not have to be the fastest to get a spot prize, Winners are chosen at random from participants within the challenges, past, and present.  
To become a spot prize sponsor email [email protected]

PLUS… So Much More ↓

Join others within our challenges in our ultimately incredible facebook community, It’s like no other support network you have ever seen.

Join thousands from all over the world who will encourage you, support you, motivate you, and share their own stories, tips, and advice giving you a great sense of community spirit to help you achieve your goals.

Enter The Challenge- Choose Your Package!


Entry Only
£ £18
  • Access to the challenge
  • Receive Digital Postcards
  • Receive Digital Certificate
  • Access to The Community
  • View your loaction on streetview
  • 4 Trees Planted along the way
  • Meal Donated at half way
  • Progress Tracking

Frequently Asked Questions

You should’ve received a welcome email a few minutes after your sign-up with the links and information you need to start your journey. Sometimes this lands in the spam folder, we kindly ask you to check there.

Of course, Enjoy taking part in our challenges from anywhere in the world.

With the John  O Groats to Lands End Virtual Challenge you can RUN, WALK or CYCLE or a mixture of all.

It depends on your own personal fitness level and goals and the time limit on the challenge. Some choose to compete, others just want to finish, either way it’s up to you, but you must finish before the end date of the challenge.

Yes of course! To do a team challenge you must contact us on [email protected] The above entry is just for solo participants. 

You have 12 months from the day you start to complete, but if you need a a bit of extra time please contact [email protected] for a short extension.

We have a variety of different T-shirt sizes including children’s sizes see below:

Please Note: Sizes are 1 sided.